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WHO WE ARE
Poster by Wild Grace Design
Creating Experiences that Connect
Music that connects. Stories that matter. Experiences people remember.
JAMS Canada is a creative company built around a simple idea: meaningful experiences create human connection.
Through music, storytelling, live experience design and creative strategy, we help organizations and communities turn ideas into experiences that engage people, bring them together and leave a lasting impression.
Founded by Canadian singer-songwriter and creative architect Jeanette Arsenault, JAMS Canada draws on decades of experience on stage, behind the scenes and in designing experiences that bring people together.
Because the best experiences don’t just fill a room.
They make people feel part of something.
Where Artistry Meets Strategy
WHY JAMS CANADA?
We start with the people in the room.
A successful experience is more than a schedule, a stage or a lineup. It is about what people are experiencing from the moment they arrive until the moment they leave.
Where does their attention go? Where might the energy drop? Are they simply watching, or do they feel involved? Are there opportunities to connect? What will they remember?
At JAMS Canada, we look at the whole experience through the eyes of the audience – then use creativity, music, storytelling and thoughtful design to shape the journey.
The goal isn’t simply a successful event. It’s an experience people want to remember, talk about and return to.
Blog
JAMS Canada is Evolving
The Common Thread - La Semaine acadienne volunteers August 2026 JAMS Canada Is Evolving - But Maybe It Was Heading Here All Along For a long time, I thought JAMS Canada was mostly about music. That makes sense. Music has been at the centre of my life for...
AI Is Here – But Have No Fear!
Behind the scenes at JAMS Canada, big changes are in motion. Meet Hominin Creative Labs — where creatives harness AI without losing their voice
From Music to Mentorship: JAMS Canada’s Creative Evolution
JAMS Canada: Mentoring more than music now Over the years, JAMS Canada (Jeanette Arsenault Music Services) has been dedicated to "Helping Musicians Help Themselves," providing support services, consulting, and resources to musicians. As our journey progressed, we...
ABOUT
✨ Every Great Experience Begins with an Idea
I’ve spent my career on both sides of the stage – as a singer-songwriter and performer, and behind the scenes producing events, developing creative projects and bringing people together.
Along the way, I’ve learned to look at an experience from the audience’s point of view.
What are they seeing? What are they feeling? Where does the energy change? What will make them participate, connect – and remember?
That’s the thinking behind JAMS Canada.
Today, I bring together music, storytelling, creative strategy and decades of hands-on experience to help organizations and communities shape ideas into meaningful shared experiences.
Sometimes that means starting with a blank page. Sometimes it means looking at an existing event with fresh eyes. Sometimes one conversation uncovers an opportunity nobody had considered.
The starting point is always the same: the people we’re creating it for.
If you’re planning an event, experience or community initiative and think JAMS Canada could bring a fresh perspective, I’d be happy to hear about it.
I’d love to hear from you.
Experience Behind the Ideas
For more than 30 years, Jeanette Arsenault has worked on both sides of the stage – as an award-winning Canadian singer-songwriter and performer, and behind the scenes as a producer, organizer and creative collaborator.
Her work has included performances for the Canadian Olympic Team in Salt Lake City and Athens, major community festivals, live entertainment programming, fundraising initiatives, original concert productions and projects that bring together music, history, storytelling and community.
Her patriotic anthem, This Is My Canada / Mon cher Canada, has grown far beyond a song, reaching audiences across the country and more than half a million views online.
In 2026, Jeanette brought several original projects to Normandy, France, combining music, story, history and place in experiences created for Canadian and French audiences.
The common thread has always been the same: turning ideas into experiences that connect people.
Why work with JAMS Canada?
Because I’ve spent my career turning ideas into experiences that connect people.
Whether it’s designing a live experience, bringing music and story together, or developing a creative concept from the first spark of an idea, I keep coming back to one simple question:
How do we make people feel something?
Planning an event, experience or community initiative? Let’s talk.
When a Song Becomes a Shared Experience
This Is My Canada / Mon cher Canada began as a song. Over the years, it has been sung in schools, performed for Canada’s Olympic athletes and shared by Canadians across the country.
With more than half a million views online, it has become something much bigger than a recording – an example of what can happen when music gives people a way to connect with a story, a place and each other.
That’s the kind of connection at the heart of JAMS Canada.
?Questions? Start Here
What is JAMS Canada?
JAMS Canada is a creative company focused on designing meaningful experiences that bring people together through music, storytelling, creative strategy and human connection.
Who is JAMS Canada for?
Organizations and community groups looking to create events, experiences or initiatives that engage people, strengthen connection and leave a lasting impression.
What does JAMS Canada actually do?
We help shape the experience – from developing the initial concept to looking at audience flow, engagement, storytelling, music and the creative details that turn an event into something people remember.
What are Hominin Creative Labs?
Hominin Creative Labs explores creativity in the age of AI – including how we can use technology as a powerful creative tool without losing the human voice, imagination and connection behind the work.
How can we work together?
If you’re planning an event, experience or community initiative – or have an idea you’re not quite sure how to bring to life – let’s start with a conversation.
📧 Email me: jamscanada1@gmail.com
Follow JAMS Canada for:
- Ideas about creating meaningful experiences
- Music, storytelling and the creative process
- Behind-the-scenes projects
- Human connection in an increasingly digital world
- Creativity, AI and Hominin Creative Labs
- New projects, experiments and discoveries
Let’s Get Social!
Follow JAMS Canada for ideas, stories and behind-the-scenes explorations of creativity, human connection and experiences that bring people together.